Two months after consolidating some major advertising assignments, the Burger King Corporation is paring its agency roster again, this time affecting agencies that specialize in marketing to African-American and Hispanic consumers.
The changes, are indicative of a trend that has accelerated as younger consumers, who are often less likely to use traditional labels of race and ethnicity, have become more of a force in the consumer marketplace. As a result, advertisers are rethinking their decades-long approach of assigning duties for minority markets to agencies that specialize in those markets.
Those shifts, by advertisers like Home Depot, have stirred spirited discussion, however, as some shops that are owned by members of minority groups call it ill-advised to remove them from agency rosters in favor of general-market or mainstream agencies. Read the rest of this entry »
African-Americans may be at an increased risk for developing life-threatening blood clots after receiving drug-coated stents that are meant to keep their arteries open, new research shows.
The study is published in Circulation: Journal of the American Heart Association.
Stents are tiny mesh cylinders that keep arteries from renarrowing after angioplasty, a procedure that widens clogged heart arteries. Stents are either bare metal or drug-coated. Read the rest of this entry »
Jill Scott fans have noticed that the songstress and mother has been looking great lately. Well Jill’s shape isn’t a side effect of her awesome stage show, or her rigorous tour schedule, its the product of a better diet and working out. The talent behind that diet and workout is our very own Alumni Fitness expert Scott Parker (FAMU). Check out this press interview with Jill at Essence Music Fest. She is asked about her routine and gets a little back up on the topic. Read the rest of this entry »
This is one of my friend Millie’s favorite dishes. It’s a light, refreshing, sweet & savory any-time-of-the-year salsa! It can be used as a garnish over chicken or fish and altered with a little spice. Best of all… it is super easy prepare.
1 can of cooked black beans, drained and rinsed
1 can of pineapple slices or 1/2 fresh pineapple, finely diced
1 can of corn, drained, or thawed frozen corn
1 medium red onion, finely chopped
1 bunch of fresh parsley, finely chopped
Juice of 1 fresh lemon
Kosher salt and black pepper to taste
Tip: substitute black pepper for 1/4 tsp cayenne pepper for a bit of a kick!
Directions:
In a large bowl, mix all ingredients. Incorporate well. Add salt and pepper to taste. Serve with toasted whole wheat chips or tortilla chips.
African-Americans use the most voice minutes — on average more than 1,300 a month. Hispanics are the next most talkative group, chatting an average of 826 minutes a month. Even Asians/Pacific Islanders, with 692 average monthly minutes, talk more than Whites, who use roughly 647 voice minutes a month. Read the rest of this entry »
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